As a small business owner, nonprofit or startup company, it may be difficult to know exactly how much you should spend on marketing. Additionally, it’s a bit of a chicken-and-egg scenario — do you invest in marketing so you get more business, or do you wait to get more business so you have the budget […]
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Ultimately, the decision to hire an agency for your organization is up to you. But if you’ve just recently begun to think about it, here are a few things to consider: Types of Marketing Agencies Marketing agencies come in different forms and sizes, with varying areas of expertise. Full-service agencies offer a comprehensive range of
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Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services and engage with potential customers. It involves a variety of tactics, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. The goal of digital
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