Should I Hire an Agency?

Ultimately, the decision to hire an agency for your organization is up to you. But if you’ve just recently begun to think about it, here are a few things to consider: Types of Marketing Agencies Marketing agencies come in different forms and sizes, with varying areas of expertise. Full-service agencies offer a comprehensive range of

Should I Hire an Agency? Read More »

What is Digital Marketing (and how does it work)?

A triangle with the tip pointed down, so it's in the shape of a funnel. On the funnel are 4 labels. The top, or largest, label is "Generate website traffic" which contains digital marketing activities such as SEO, organic & paid social, and Digital Advertising. The second label is "Capture Leads", which includes (contact forms and downloadables). The third level of the funnel is "Follow up", which includes email automations and retargeting ads. The 4th and final level of the funnel is labeled "Convert to clients" which includes reporting on clients booked or goods and services sold.

Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services and engage with potential customers. It involves a variety of tactics, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. The goal of digital

What is Digital Marketing (and how does it work)? Read More »